Using a variety of design and developmental systems, we produced for i seira an organised and minimal website that is enhanced with wish list functionality and strong brand visuals. Clean product photography reinforces the simplicity of the digital space, allowing for a calm and pleasant browsing experience. Architecture and sculpture have been a consistent throughline for the i seira brand, existing as references throughout Alexa’s designing process. The redesigned site is now a tool for Alexa to not only showcase her pieces but also as a vehicle for building connections with jewelry lovers and industry peers. A full rebrand for i seira allowed for a complete re-understanding of Alexa’s vision when it comes to producing her work through considered and thoughtful series. We used distinguishing numbering systems to formulate a visual identity that pays homage to Alexa’s Greek heritage. The updated identity reflects Alexa’s love for minimal design shapes and codes, and focuses on a stone-centric colour palette that underpins the sculptural inspirations.

         E-commerce Web Design and Development
         End-to-End Identity Design
         Print Design
         Digital Design (Socials, Emails)

6.1.11               Identity Design: Custom Primary Logotype, Debossed.

6.2.11               Identity Design: Custom Primary Logotype.

6.3.11               Print Design: Business Cards.

6.4.11               Digital Design: Social Media Asset.

6.5.11               Digital Design: Social Media Asset.

6.6.11               Digital Design: Social Media Asset.

6.7.11               Identity Design: Custom Primary Logotype.

6.8.11               Identity Design: Custom Brand Mark, Debossed.

6.9.11               Identity Design: Custom Primary Logotype.

6.10.11               Print Design: Care Cards.

6.11.11               Identity Design: Custom Secondary Logotype.

6.12.11               E-commerce Web Design and Development: Homepage, Desktop.

6.13.11               Digital Design: Social Media Asset.

6.14.11               Identity Design: Custom Secondary Logotype.

6.15.11               Identity Design: Custom Tertiary Logotype.

6.16.11               E-commerce Web Design and Development: Product Page, Mobile.

6.17.11               E-commerce Web Design and Development: Product Page, Mobile.

6.18.11               E-commerce Web Design and Development: Product Page, Mobile.

6.19.11               Print Design: Business Cards.

6.20.11               Identity Design: Custom Primary Logotype

6.21.11               E-commerce Web Design and Development: Homepage, Desktop.