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Interior Design Practice, One West Studio, invited us to develop a new brand language and accompanying portfolio site to present their ever-evolving work. A new immersive portal for One West Studio was established, complete with a fully built-out portfolio and journal space, reflecting and translating Founder Haley’s SoCal style with her transparent approach to interior design. A grid structure was implemented across the digital space, aligning subtly with the identity, designed to separate out information in a clear and architectural sense. The project brief demanded both a strategic repositioning of the brand and a complete visual departure from generic interior branding. The new colour palette sits in soft neutral tones, and the paired typographic system has been developed to communicate clarity balanced with expertise.

         End-to-End Brand Identity
         Portfolio Web Design and Development
         Print Design
         Digital Design

Imagery by Amy Bartlam


















8.1.11               Identity Design: Custom Brand Mark.
8.2.11               Portfolio Web Design and Development: Project Page, Mobile.
8.3.11               Identity Design: Custom Primary Logotype.







8.4.11               Portfolio Web Design and Development: Project Page, Mobile.
8.5.11               Portfolio Web Design and Development: Project Page, Mobile.
8.6.11               Portfolio Web Design and Development: Homepage, Mobile.






8.7.11               Portfolio Web Design and Development: Homepage, Desktop.
8.8.11               Identity Design: Custom Primary Logotype.
8.9.11               Portfolio Web Design and Development: Homepage, Desktop.




8.10.11               Portfolio Web Design and Development: About Page, Mobile.
8.11.11               Portfolio Web Design and Development: Project Page, Mobile.
8.12.11               Portfolio Web Design and Development: Project Page, Mobile.






8.13.11               Portfolio Web Design and Development: Homepage, Desktop.
8.14.11               Portfolio Web Design and Development: Project Page, Desktop.
8.15.11               Portfolio Web Design and Development: Homepage, Desktop.






8.16.11               Identity Design: Print Visualisation.
8.17.11               Identity Design: Custom Brand Mark, Debossed.
8.18.11               Identity Design: Custom Illustrations, Debossed.