Our long-term partnership with EILAF has spanned many years, and our work has always been focused on versatility and flexibility, ensuring the brand identity is given the space to evolve and adapt through the seasons. The brand system plays on innovation, exploring traditional craftsmanship but through a modern lens. We established a rich palette of earthy colours alongside a hand-drawn custom logotype based on hand-painted way-finding found in Zanzibar. We developed a purposeful e-commerce platform for EILAF, to invite a heightened online experience for users, utilising ongoing storytelling that effortlessly highlights EILAF’s mission as a brand. Components of the site include videography by Nassor Othman, asymmetrical page layouts and simplistic product imagery. These elements came together to produce an impactful and exclusive digital space that allows the brand to faithfully illustrate how they have managed to nurture and support their weavers. Our print and digital design work for EILAF includes Look books for potential wholesale partners. The spreads are designed to engage with the cohesivity of the brand and website, underscoring the brand ethos and further extending visual storytelling. These design pieces for EILAF are useful in contributing to their marketing and brand strategy as well as strengthening their industry connections.

         E-commerce Web Design
         End-to-End Identity Design
         Print Design
         Digital Design (Lookbooks, Press Kits, Socials)

2.1.11               Identity Design: Custom Primary Logotype, Engraved.

2.2.11               E-commerce Web Design: Product Page, Desktop.

2.3.11               Identity Design: Custom Primary Logotype.

2.4.11               E-commerce Web Design: Product Page, Mobile.

2.5.11               E-commerce Web Design: Collection Page, Mobile

2.6.11               E-commerce Web Design: Collection Page, Mobile

2.7.11               E-commerce Web Design: Product Page, Desktop.

2.8.11               Identity Design: Typography.

2.9.11               E-commerce Web Design: Product Page, Desktop.

2.10.11               Identity Design: Custom Primary Logotype.

2.11.11               E-commerce Web Design: Homepage, Desktop.

2.12.11               Identity Design: Custom Primary Logotype.

2.13.11               Digital Design: Social Media Asset.

2.14.11               Digital Design: Social Media Asset.

2.15.11               Digital Design: Social Media Asset.