The strategy behind the identity design for Linda Hoj was rooted in a desire to render the brand’s unique style and aesthetic in an ornate and decadent manner. The visual language is led by a crest-inspired illustrative brand mark, designed to calibrate the codes of history and luxury storytelling through detail-oriented design practices. The distinctive design system has been applied to a new e-commerce website, designed to re-centre the brand and showcase Linda’s collections of beautifully designed, handcrafted, one-of-a-kind jewelry. Quiet luxury informs the design of prices appearing only on hover, allowing a cleaner user experience throughout. The e-commerce functionality is streamlined and effortless, rows and layers of stunning jewelry are rendered naturally across the pages, and can be viewed at a variety of sizing to suit each user. The icon follows and guides the user around the site, adding whimsy and detail, enhancing the space with Linda’s specific and artistic perspective.

         E-commerce Web Design and Development
         End-to-End Identity Design
         Print Design (Business Cards)
         Digital Design (Emails)

11.1.11               Identity Design: Custom Primary Logotype.

11.2.11               Identity Design: Custom Primary Logotype, Blind Embossed,

11.3.11               Identity Design: Custom Primary Logotype.

11.4.11               E-commerce Web Design and Development: Product Page, Desktop.

11.5.11               E-commerce Web Design and Development: Collection Page, Desktop.

11.6.11               E-commerce Web Design and Development: Collection Page, Desktop.

11.7.11               E-commerce Web Design and Development: Product Page, Mobile.

11.8.11               E-commerce Web Design and Development: Homepage, Mobile.

11.9.11               E-commerce Web Design and Development: Product Page, Mobile,

11.10.11               E-commerce Web Design and Development: Collection Page, Desktop.

11.11.11               Identity Design: Glyph Icon, Blind Embossed,

11.12.11               E-commerce Web Design and Development: Product Page, Desktop.

11.13.11               E-commerce Web Design and Development: Bespoke Page, Desktop.

11.14.11               E-commerce Web Design and Development: Collection Page, Desktop.

11.15.11               E-commerce Web Design and Development: About Page, Desktop.

11.16.11               E-commerce Web Design and Development: Product Page, Mobile.

11.17.11               E-commerce Web Design and Development: Collection Page, Mobile.

11.18.11               E-commerce Web Design and Development: Product Page, Mobile.